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" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself ." Peter Drucker Small Businesses live on, survive and thrive when they do great marketing. Unfortunately, they also die when they don't. Marketing then is a great divider between the successful small business entrepreneurs and the unsuccessful ones. The ones who get it, invest into it, and do it strategically do well in the long term. Marketing requires an investment of your time, resources and money. For many small business owners, they think of marketing as a cost function - a drain on their bottom-line. Whereas, online and traditional marketing does cost money, think of the long-term benefits, and not the short-term ROI. Wouldn't you want a strong brand for your small business? Wouldn't you want a website that is attractive and generates interest from quality prospects and customers? Wouldn't you want your social media channels to engage w...

How to find a qualified Orange County Roof Inspection company? When you do a Google, Yahoo or Bing search for "Orange County Roof Inspection", the results show sponsors who are willing to advertise for this keyword combination, and the roof inspectors who have done a good job of getting their website ranked on the first two pages of these search engines. How can a new home buyer or home seller, real estate agent, real estate broker, or an insurance agent be reasonably confident that any of these companies are great, trustworthy and provide excellent service? The job of finding a reputable and reliable roof inspection company in Orange County cities becomes incredibly difficult. In particular, how does one find a quality roofing provider in any of these Orange County, California cities: Aliso Viejo, Anaheim, Brea, Buena Park, Costa Mesa, Cypress, Dana Point, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, La Habra, La Palma, Laguna Beach, Laguna Hills, Lagu...

Warren Buffett, Chairman and CEO of Berkshire Hathaway, has inspired many investors and leaders alike over the last fifty plus years. Besides his investment acumen, I love his uncommon business sense, humility, humor, optimism and a healthy dose of candor. He isn't one to shy away from voicing his two cents and giving direct advice. I am always looking forward to reading his legendary annual letters and when I am too busy, I still end up reading the synopsis. Washington Post has provided a concise overview of the 2014 Buffett annual letter , which has so many key points on what makes great leaders . It's not often that a great leader accepts his mistakes openly and humbly in an open letter. In this fiftieth edition of the annual letter, this is exactly what Warren Buffett did. He goes at lengths about some of his biggest professional mistakes he ever made during his storied 50 years at Berkshire Hathaway. Bottom line: Admit your mistakes and stay humble Buffett ...

Anaheim Public Utilities is providing rebates for solar power panels in May 2015 Are you tired of paying too much for your electricity bills? Are you looking to go solar, but not sure how to get started? Now is the time to install Solar Panels and Solar Power Systems for your home or business in Anaheim, California. A well-designed solar system can cut your electricity bills in half or more. Best of all, solar systems pay for themselves within five years, and keep on powering your home or office for 25 plus years. Imagine all the savings you can have, and the feeling of pride that you are helping our own planet by going green. We have some great news! Anaheim Public Utilities is having an open Solar Rebate Application period from May 14, 2015 (8:00am) through May 28, 2015 (5:00pm). Take advantage of this timely rebate that will ensure even more savings for years to come. Besides the Anaheim city rebate, you may be eligible for both federal and state subsidies, resulting in greater...

How to find a qualified Los Angeles Roof Inspection company? When you do a Google, Yahoo or Bing search for "Los Angeles Roof Inspection", the results show sponsors who are willing to advertise for this keyword combination, and the roof inspectors who have done a good job of getting their website ranked on the first two pages of these search engines. How can a home buyer or home seller, real estate agent, real estate broker, or an insurance agent be reasonably confident that any of these companies are great, trustworthy and provide excellent service? The job of finding a reputable and reliable roof inspection company in Los Angeles becomes difficult. One way to determine which company is great is by using the roof inspection reviews posted on Yelp . Finding a service provider who has multiple five star reviews is a great starting point. Even better is a company who has more than 10 5-star reviews. Sometimes, excellent companies have more than 20 5-star reviews. Don't just...

Are you paying too much for electricity every month in Orange County? Do you need an affordable energy alternative which can cut your electricity bill in half or even more? The more electricity you use, the more solar energy powered by solar roof can help you. It's time you consider installing solar panels on your roof! Here are 9 reasons to go solar in 2015: 1. Utility prices are increasing rapidly each year in Orange County. Who enjoys paying higher electricity bill every month?  Say Hello to Freedom from electricity bills!   2. Solar equipment prices are falling each year. This means the cost of installing solar panels on your roof is dropping. Now is the time to get you ready with solar in Anaheim, Laguna Niguel, Riverside, Moreno Valley and surrounding cities. 3. Solar energy is renewable, and we are indeed blessed with  abundant sunlight in Orange County, Southern California . As a matter of fact with global warming, we are seeing even more sunny and warm days in ...

The world is going mobile in a huge way. There are mobile computers, mobile video and of course, the mobile phone. But what about mobile pet grooming business? This business could also end up exploding along the way. There are some useful platforms like  oGoing  to promote your mobile pet grooming start-up business in Los Angeles, California. Entrepreneurs, it's not easy to start and run your own business. It is good to know the requirements about license and zoning laws in your local county or city. If you are a mobile pet groomer, you will need to own a mobile grooming unit, and all of the equipment and tools associated with pet grooming. This will require capital. Are you serious about mobile pet grooming? You must love pets; and you will need experience working with pets, get certified as a groomer and open a business as a LLC or solo owner (ask your accountant). You should also contact the local city for any requirements, purchase business insurance and vehicle insurance,...