What Tim Cook Needs Is Some Bravado
Apple under Tim Cook's leadership has done good since he was nominated the CEO of Apple on August 24, 2011 (when Steve Jobs resigned). Apple hasn't floundered; Apple hasn't stopped growing; Apple hasn't stumbled; Apple hasn't given up its crown as the world's most valuable company. Apple still generates a lot of cash every quarter. Apple is sitting with over $158 billion in cash . Apple would be the envy of any business in the world. Apple stock has done quite well since closing at $361.57 on August 24, 2011. Apple stock now sits at $536.86, or a gain of 48%. This should be pretty impressive for any company, and even more so for a large cap company. In the two and a half years since Tim Cook took over as Apple's CEO, the company's annual revenue has grown by about 58% , and its profits by about 40%. That compares favorably with many of its rivals, including Google, whose profits increased by about 25% in the same period. Why then Apple and Tim Cook are b...