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5 Steps for Creating Engaging Social Media Content. For small businesses. What posts create the most engagement on social media? Isn't this the million dollar question? Are the engaging posts always about cute pets, attractive people and inspiring quotes? What will make your small business connections, fans or followers to respond and engage with your posts? Here are 5 steps that can jumpstart your social media engagement and content marketing. 1. Define your target audience A. Customers B. Prospects C. Interested 2. Answer key questions for each audience type Before you start sharing spontaneous content on social media, it's best to answer these key questions. What is interesting to your audience? What are their likes and dislikes? What will get them excited enough to respond to your messages? How are you helping them? How are you inspiring your audience? Does your audience look at you as a subject matter expert or an authority? How is your competition s...

" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself ." Peter Drucker Small Businesses live on, survive and thrive when they do great marketing. Unfortunately, they also die when they don't. Marketing then is a great divider between the successful small business entrepreneurs and the unsuccessful ones. The ones who get it, invest into it, and do it strategically do well in the long term. Marketing requires an investment of your time, resources and money. For many small business owners, they think of marketing as a cost function - a drain on their bottom-line. Whereas, online and traditional marketing does cost money, think of the long-term benefits, and not the short-term ROI. Wouldn't you want a strong brand for your small business? Wouldn't you want a website that is attractive and generates interest from quality prospects and customers? Wouldn't you want your social media channels to engage w...

Why is entrepreneurship so hard?  1. It starts with the word itself: It's a really long word to speak and spell. Try it without a spell checker. 2. There are no rules to becoming a successful entrepreneur - who do you really learn from? 3. We hear stories from the really successful entrepreneurs - we begin to think it's easy. 4. Most entrepreneurs fail - since our society doesn't celebrate failures, often we don't learn from these. 5. It requires a lot of things to hit that home run: plan, idea, money, 24/7 work, frugality, time, execution, people, passion, perseverance, timing, marketing, technology, mentor, health, balance, fun and focus. I wish all startup founders and entrepreneurs lots of success in 2014! Rock the boat entrepreneurs!! Connect with me on oGoing

Orange County Business Networking flies high with oGoing Orange County Business Networking, powered by oGoing, has taken off the runway and is flying high. Over 10,000 local professionals have connected during the last six months for nonstop online business networking and social media marketing, and generated quality leads. oGoing is transforming the Orange County Business Networking landscape. Over 10,000 local OC owners, entrepreneurs and service providers have joined oGoing within the last six months to discover new opportunities, promote their companies, and grow their business rapidly. oGoing's Orange County Business Networking pages and groups on Facebook, Twitter, LinkedIn, Google+ and oGoing.com are connecting over 10,000 local professionals during the last six months, and growing at the rate of over 100 professionals daily. " Orange County is home to over 300,000 small businesses and emerging companies. oGoing's mission is to connect all these businesses and help ...

oGoing, USA's leading small business social media marketing network, invites local business owners, entrepreneurs and professionals to the annual Orange County Holiday Mixer on Thursday, December 12 at 6 pm in Newport Beach, CA. Register for the Orange County Holiday Mixer The Orange County Holiday Mixer will include fun intros, plenty of laughs, charity raffle, speed networking and mingling. "Do you love delicious, mouth-watering, hot Indian entrees? Come hungry! You are going to love the food and the place. I invite all local Southern California professionals to attend our annual holiday mixer and celebrate the holidays." Sanjay Dalal, founder / CEO, oGoing 25% of the proceeds will be donated to Olive Crest Foundation in Orange County, helping abused, neglected and at-risk children, and Typhoon Haiyan relief efforts. What: Orange County Holiday Mixer When: Thursday, December 12 at 6 pm Where: Saagar Fine Cuisine of India 4241 MacArthur Boulevard Newport Beach, CA 92660 ...

"The best way to describe social media is a fun networking party, except it continues day and night, so you can leave and rejoin without much notice. " Meredith Munger, Marketer Like social media, fun networking parties are mostly good for four things: 1. Expanding your network of contacts.  2. Engage one-on-one with top sales targets. 3. Organize. 4. Create a buzz — within limits.   The business must determine the real purpose of engaging on social media. oGoing is USA's leading small business social media network. On oGoing, thousands of entrepreneurs, owners and professionals connect, share, promote, network and grow their business. Learn more about oGoing References: The Marketing Coach