How to Monetize Social Media?
"In 2005, we thought, 'We're going to get lots of traffic and advertisers will take care of the rest,' " Reddit co-founder Alexis Ohanian said. "Websites advertise like digital billboards. Now we can see click-through data on these ads and we realized: Holy shit, no one cares." Moving forward, Reddit intends to flip the tables. Subreddits like /r/gameofthrones have more than 100,000 active users creating content even when the show is off the air, just because they enjoy it. ... Ohanian claims that Reddit still has a lot to work on, but it intends to find a way to monetize from the community directly — similar to how comedians like Aziz Ansari are benefiting from direct distribution to fans. ... There are other functions of Reddit that the company does not intend to stray from, but rather enhance — for example, Reddit gold, a more ceremonial way for Redditors to show support for the network and each other. Users pay or gift $3.99 per month or $29.99 for o...