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5 Steps for Creating Engaging Social Media Content. For small businesses. What posts create the most engagement on social media? Isn't this the million dollar question? Are the engaging posts always about cute pets, attractive people and inspiring quotes? What will make your small business connections, fans or followers to respond and engage with your posts? Here are 5 steps that can jumpstart your social media engagement and content marketing. 1. Define your target audience A. Customers B. Prospects C. Interested 2. Answer key questions for each audience type Before you start sharing spontaneous content on social media, it's best to answer these key questions. What is interesting to your audience? What are their likes and dislikes? What will get them excited enough to respond to your messages? How are you helping them? How are you inspiring your audience? Does your audience look at you as a subject matter expert or an authority? How is your competition s...

Introducing 5 engaged local small businesses in Los Angeles | Orange County I invite you to connect with these awesome local small business concerns in Southern California: Infinity Business Solutions | Consulting Services Southern California management consulting firm offering innovative solutions for corporate governance, training, quality, supplier diversity and leadership. Check out their upcoming no-cost Mastering Business Growth program sponsored by SoCalGas on March 22. Go here to learn more Irving Katz | Business Coach and Author Irving coaches business owners on how to improve value of their businesses with quality no-cost business valuation. Email Irving for a no-obligation business survey at: irving@irvingkatz.com    Connect with Irving on oGoing at: http://www.ogoing.com/irvingkatz NOVAtime Workforce Management Solutions NOVAtime Technology, Inc. is a leading Time & Attendance / Workforce Management solution provider with progressive software & hardw...

Is Knowledge Shared Power Squared? Happy Friday everyone. We are highlighting some of the best tips shared on our growing business community during the last few days:  10 Steps for a Successful Personalized Web Engagement Strategy. Customers want to feel like individuals, not like numbers.  Read more   Find out the simple rules of email formatting that insures proper delivery to your customers.   Read more  Listen In: How to Get High-Profile Guests on Your Podcast Show  Read more How to Reduce Operational costs by creating an effective maintenance cost reduction strategy.  Read more 7 Digital Marketing Predictions You Need to Keep Your Eye On  Digital marketing is very fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. Read more:  Read more Are you looking for some financial advice? Learn these...