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11 Innovation Ideas To Change Apple " The most important thing to Apple is to make the best products in the world that enrich customers’ lives . That’s our high-order bid. That means that we aren’t interested in revenue for revenue’s sake. We could put the Apple brand on a lot of things and sell a lot more stuff, but that’s not what we’re here for. We want to make only the best products. " Apple CEO Tim Cook (during the Apple earnings call on January 23, 2013) Apple (NASDAQ: AAPL) is one of the top 20 innovators of the Innovation Index .  Apple stock got hammered after the earning s, and many analysts are predicting rough seas in the quarter ahead. Some are even questioning CEO T im Cook's vision and strategy. ( Check my earlier article: Why is Apple getting killed ? ) Here are my 11 Innovation Idea s to Change Apple: 1. Real new innovations - Apple needs to go back to the drawing board and create breakthrough products. Not just basic product refreshes, and adding c...

Google (NASDAQ: GOOG) is poised to announce a record quarter today... not only on financial metrics including revenue, revenue growth, earnings and earnings growth, but also on user metrics including traffic, volume, impressions, clicks, users. Why the bullish sentiment for Google? Fourth quarter is a holiday quarter with major online shopping events: Thanksgiving and Black Friday. Cyber Monday. Christmas shopping. All these translate to more people searching online for the best deals, and using Google for searching, researching and finding what they need. Google is a Top 20 innovator of the Innovation Index .  What to watch out for? Overall search volume, net traffic, number of clicks, unique users. But perhaps the most important metric that smartphone users would be thinking about is: Daily Android activations - would it surpass 2 million? Is Android winning the smartphone war? And whether Google can profit from Androids. Would Google charge smartphone makers for new Android acti...

Today, Apple (NASDAQ: AAPL) stock plunged $18.55 or was down 3.57% of total value. A spectacular drop by any measure !   Since beginning of 2013, Apple stock has lost $49 or roughly down 10% of total value. Even more remarkable is the fact that Apple stock is down over $200 from the high water mark of $705 set in September 2012, or about 28% down from the peak value. Is Apple going back up to $700, or is it destined to go down further? What drove today's slide?  Here is what Bloomberg story reported: "Apple Inc. declined to the lowest price in 11 months after the Nikkei newswire reported that production of the iPhone was cut on weak demand." The analysts love to play the herd mentality... Here is what Cramer is saying: ""Even as I see the stock come down to levels that are surprising on a valuation perspective, I can't see a reason to buy more" Cramer identified a handful of developments that may be a cause for concern: - The company has missed Str...

"Social media isn’t solely about direct social results. There are many places on your website where social media may improve your search engine optimization (SEO) while helping your business grow its online presence. No SEO strategy can guarantee results, but these tips can help ensure that you have all the bases covered to take full advantage of the available opportunitie s." Kelsey Jones What are the three proven social media SEO strategies according to the author? 1. Alt Tags For Icons 2. Add Social Media Accounts Everywhere! 3. Google+ Listings And Authorship Read more Bottomline: Social Media can be great for SEO. Besides the three tools above, Social Media profiles, Social Media bookmarking, Social Media mentions, Social Media shares, Social Media retweets, Social Media articles and Google+ can bring lot of attention and quality traf fic to your website.  Ha ve you heard about oGoing, a n amazing social media innovation ? oGoing is USA's leading sma...

"The best way to describe social media is a fun networking party, except it continues day and night, so you can leave and rejoin without much notice. " Meredith Munger, Marketer Like social media, fun networking parties are mostly good for four things: 1. Expanding your network of contacts.  2. Engage one-on-one with top sales targets. 3. Organize. 4. Create a buzz — within limits.   The business must determine the real purpose of engaging on social media. oGoing is USA's leading small business social media network. On oGoing, thousands of entrepreneurs, owners and professionals connect, share, promote, network and grow their business. Learn more about oGoing References: The Marketing Coach

"In 2005, we thought, 'We're going to get lots of traffic and advertisers will take care of the rest,' " Reddit co-founder Alexis Ohanian said. "Websites advertise like digital billboards. Now we can see click-through data on these ads and we realized: Holy shit, no one cares." Moving forward, Reddit intends to flip the tables. Subreddits like /r/gameofthrones have more than 100,000 active users creating content even when the show is off the air, just because they enjoy it. ... Ohanian claims that Reddit still has a lot to work on, but it intends to find a way to monetize from the community directly — similar to how comedians like Aziz Ansari are benefiting from direct distribution to fans. ... There are other functions of Reddit that the company does not intend to stray from, but rather enhance — for example, Reddit gold, a more ceremonial way for Redditors to show support for the network and each other. Users pay or gift $3.99 per month or $29.99 for o...

Get Started H ow do you get started with your new Android smartphone? First things first. Setup a Google account, which should be fairly easy if you already use Gmail or any of the Google services such as Drive, Calendar, YouTube, Apps, etc. If you're completely new to Google, just setup a new Google account. A Google account allows you to backup information, synchs contacts and calendars, gives access to videos and apps, and provides instant sharing on Google+. Get Connected Next, set up a Wi-Fi connection. Go to Menu button, and choose Settings. Then select Wireless & Networks and connect to the proper Wi-Fi. Remember to use Wi-Fi wherever available.  The Android smartphones automatically run on 3G or 4G mobile networks when there is not a Wi-Fi connection. Get Organized Most Android smartphones come with Google Search and Google Apps. The latest Google smartpho ne Nexus 4 has Google Now sear ch that "shows you how much traffic to expect before you ...

How can a small business achieve measurable success and consistent ROI using social media marketing on a budget? oGoing founder Sanjay Dalal presents seven steps to social media success.  Small businesses are beginning to launch their social media initiatives. These companies need guidance and education on how to create an effective social media strategy, navigate the social networks, manage customer interactions, analyze the results, and achieve consistent ROI. "Small Businesses don't have the time, expertise and resources to jumpstart social media marketing. oGoing provides affordable social media management services and best practices to get them going!" - Sanjay Dalal , founder and CEO of oGoing oGoing is USA's leading small business social network. oGoing presents the Seven Steps to Success with Social Media for Small Business guide: Step 1: Set social media objectives and goals      What does the business want to gain from social media marketing...